Category Archives: Web Design

Configuring and hosting websites for lightning-fast delivery

With countless experts, and even Google themselves, singing about how important speed is for search ranking and converting visitors, it’s well worth investing a little time on improving your load times. Website performance is a daunting subject. With so many tricks and tips around for the cornucopia of different website and hosting setups it’s hard to find…

Another new website launched (this time it’s ours)

Anyone who has ever undertaken an internal branding project at an agency will know that it’s never easy to make swift progress but we’re pleased to say that a few months after our exciting acquisition news we have completed a full rebrand, combining the three constituent parts of WSA, WS Advertising, Digital and Textbook Creative….

Web Design Trends Businesses Should Care About in 2017

At the beginning of each year, web design blogs and journals are packed full of ideas about which trends will become popular and most widely adopted within the web design profession. There are a lot this year which follow on from the emergence of design tools such as parallax scrolling, storytelling, animated backgrounds, cards/tiles, infinity…

Web Design Jargon Buster!

I went to look up ‘web service authentication tokens’ earlier, started reading and in several parts thought to myself “what the…?” Being one of the less binarily competent humans in the WSAD team, my limits are usually found at what something is, and what it does. The how and why, as with so many specialist…

Choosing images for responsive websites

The subject of recent discussion within the WSA office, we decided some that a few simple guidelines for the whole internet couldn’t hurt. The thing about responsive web design is that never looks the same. It can’t be looked at in the same way as a poster for example, because a responsive website does not…

How to determine if it is time for a new website

Most days when we’re looking at websites, we’ll come across a corker. Then, there are also some absolute shockers. There are some things that should be consigned to web history and there’s a quick way to check that your business isn’t looking a bit dated on the web. If you aren’t sure what a website…

Small Business Websites: Pointers for budding businesses

We believe that identity for a small business goes a long way. Discussion moves to massive multi-nationals when we talk about brands, but think about the local community and the small businesses that are becoming more and more well known in local circles. What’s more, super local targeting can be highly effective in a fast…

School Web Design – What you need to include

Whether you’re a school business manager, marketing manager or a web developer working on behalf of a school, it’s important to know that as a school, there are a few extra requirements to think about when it comes to web design. The UK government have a list of guidelines which you can view in full…

Improving user experience with effective navigation design

Designing effective website navigation relies on giving the visitor a clear, concise way of moving through your site without making them think about how this is achieved. Here are five things to consider for your navigation to ensure your visitors reach the content they want.   Make it simple to use. Website navigation is your…

Links – New window, new tab or something else?

When should you have a link open a new window or tab? Here are some of the most common scenarios where opening in a new tab is requested: “We would like all links to open in a new window”. It seems like a straight forward request and one that would help the user experience, right?…