Category Archives: Strategy

Agency strengthened with MD and CEO moves

It is with great pleasure that we can announce the appointment of a new Managing Director at WSA – Jerry Taylor. Jerry has been appointed to oversee the running of the agency, bringing knowledge, energy and experience gained from a successful career including roles as Commercial Director at TES Global and Head of Media at…

Creative is a highlight of life at design agencies, but it isn’t a strategic cure-all for brands

An appreciation for the innovative delivery of a message is a fundamental aspect of past, present and future for advertising and creative agencies alike. It will never matter which channels we are dealing with, formats, audiences or how many variations of reality we have to account for, augmented, virtual or otherwise. We are and always…