Toys ‘R’ Us / Babies ‘R’ Us

Work: Catalogues, direct mail Birthday Guide, coupon mailings.

Outcome: The agency won a five way pitch to design, develop and produce frontline catalogues, flyers and promotional literature.


Toys ‘R’ Us needed a solution for their sale leaflets, Birthday guide and coupon mailings that involved rapid and cost effective production, whilst maintaining a high standard of design and focus on the message e.g. sale, birthdays. The Agency introduced a typographic and layout system that emphasised rather than diluted the graphic impact on the pages.

With strong use of the Toys ‘R’ Us and Babies ‘R’ Us colour palette the products became the heroes of the page. The performance of these in store items, direct mail and inserts into national press has been measurable by uplift of sales in stores.