Work: Tesco Direct catalogue, flyers targeting seasonal buying trends

Outcome: To produce a new catalogue and seasonal flyers for Tesco Direct, including the development of a brand style which is modern, lively but with a universal appeal.


The agency was briefed to produce a proposal for a new catalogue which was both web-based and printed, for their non-food operation.


The on-going role included artistic direction, design and brand management as well as production of catalogue and flyer pages. The agency developed the format, the grid, the style of photography, the navigation and shop identity as well as the typographic style and tone of voice of the publication. Working with the Tesco.com team, the agency directed the overall synergy between the online offer and the printed page, developing the guidelines for the third party implementation of the design.