Case Study: Heroes
Work: Print Advertising, Print, Exhibition Stands, Online advertising
Timescales: 4 weeks
A fun campaign created around the theme of the everyday heroism of healthcare professionals. Using the recognisable shadow of a cape on images of real staff to make the staff into heroes, the campaign ran across trade journals, websites and exhibitions, with artwork including print design, leaflets, posters, animated advertising and some life sized, heroic cut outs!