WS Advertising News & Blog

Easter Advertising Deadlines

austinwalters — Mon, 26 Mar 2012 13:36:56 +0000

Please be aware that the upcoming holidays will be likely to cause some movement amongst publication dates and advertisement booking deadlines.

Any Friday publications or those with a Monday booking deadline are likely to be affected, so please confirm well in advance if you anticipate having any bookings over the Easter period.

Call us on 01908 371177 if you would like us to check into any changes to schedules which may affect you.

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Jenson’s Fund Website is Live

austinwalters — Mon, 05 Mar 2012 09:21:00 +0000

Toward the end of 2011 the Pride in MK awards took place and the winner of the People’s Choice Award was Jenson Belkevitz.

Since the event a lot has happened, with a dedicated fund being established with the aim of raising money to help buy equipment that will help Jenson to learn, have fun and build a lot of good memories.

It’s an outstanding cause and with a dedicated website, Facebook page and Twitter feed, we are hoping that as many people as possible will hear about Jenson and get involved with a fundraising event, give a donation or do whatever they can in order to help.

www.jensonsfund.org

Facebook

@JBelkevitz

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Pride of Milton Keynes Awards

austinwalters — Wed, 07 Dec 2011 14:51:21 +0000

Last Tuesday evening was a celebration of the many great things going on in the community that the city can be immensely proud of. Jane Hayward and Sue Harding were privileged to attend on behalf of Textbook Creative as sponsors of the Child of Courage award.

Praising the many inspiring achievements of volunteers, community projects and courageous individuals, it was a hugely successful and very well supported event. Huge congratulations must go to the very proud winner of the Child of Courage Award, Millie D’Cruz Parsley, and also to Jenson Belkevitz who was commended in that category and was also named the overall People’s Choice Award Winner on the night.

All of the winners and nominees on the night had some extraordinary stories which are all deserving of great admiration and we want to pass our congratulations to them all and to everyone involved in the event who helped to create a night that the city and its people could really be proud of.

Read the full article from the Milton Keynes Citizen.

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Christmas Opening Times & Deadlines

austinwalters — Fri, 02 Dec 2011 10:57:05 +0000

Office Opening Hours

Our office hours will be slightly different over the Christmas period, the timetable is as follows:

Friday 23rd: Open 9.00-3.00

Monday 26th: Closed
Tuesday 27th: Closed
Wednesday 28th: Closed
Thursday 29th: Open 9.30 – 4.00
Friday 30th: Open 9.30 – 4.00

Monday 2nd: Closed
Tuesday 3rd: Back to normal!

If you anticipate anything being required in or around this period, let us know in advance where possible and we can make preparations to meet the requirements.

Deadlines

Publication dates and deadlines are also likely to be affected. If you have any queries about a specific title, get in touch and we’ll gladly make any enquiries for you.

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The WSA Team Keeps Growing

austinwalters — Fri, 02 Dec 2011 10:40:45 +0000

We’re delighted to welcome Louise McConnachie as our newest addition to the Account Management team.

Louise brings an excellent blend of digital recruitment knowledge, advertising experience and account management skills to the team so we are very pleased to have her on board.

We’ll be making some changes to the team page in the near future so expect to see the new faces soon!

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Welcome to our new Account Manager Helen!

austinwalters — Wed, 19 Oct 2011 09:06:32 +0000

We’re delighted to strengthen our account management department with new team member Helen Gosney, who joined us formally last week and brings with her a fantastic wealth of client-side marketing experience which she gained across several territories. As is the customary tradition, Helen will soon feature on the about us pages of the website in the usual format (if you don’t know what it’s all about, now’s as good a time as any to find out).

Helen will be working on several current projects as well as developing her own base of clients. We’d like to welcome her as part of the team and if you’d like to say hello then you can call the office on 01908 371177.

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WSA are recruiting!

austinwalters — Tue, 09 Aug 2011 08:13:52 +0000

We’re looking to grow our account management team with 2 new team members, so if you can picture yourself working with us and you have a sales or account management background in advertising, marketing, recruitment or design send us a CV and covering letter. Closing date is the end of August and we’ll be looking to conduct interviews during the first 2 weeks in September.

More details can be found on the careers page.

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Being tricked out of thousands

austinwalters — Wed, 03 Aug 2011 10:08:50 +0000

We’re warning anyone who is recruiting at the moment to be extremely cautious of people approaching them requesting booking confirmations and return of order forms without any prior contact.

Organisations are losing thousands of pounds, being tricked by companies sending out invoices with wording along the lines of “if you don’t return this form your advert will not go online/into print.”

Don’t allow this to cause you panic. Instead spend 5 minutes looking for the following suspicious signs:

- VERY short booking deadlines and attempts to rush you into signing an agreement.
- Request of payment directly without consulting your agency/finance department.
- No company registration number on the website.
- Poor website design.
- No advertising (i.e. banners or buttons).
- Non-local phone numbers (i.e 0844 or 0800 numbers).
- Location (Usually given on invoice but never shown on the website): Google Streetview will allow you to see this. Often you’ll end up looking at someone’s house, not a place of business.
- Lack of website content – a low number of pages, no articles, no news, no company details.

Check everything you can, addresses, websites and company registration numbers particularly. Is a listing on there really worth thousands of pounds? If this is the way that they have to operate to earn money then it’s unlikely. You could advertise in the national news for the types of costs appearing on these invoices.

We are urging organisations to be extremely vigilant to stop this from happening.

If you book your advertising through us, you will never see an order form or invoice from anyone else, it will always come from us.

Businesses, Registered Charities, Public Bodies, NHS trusts, anyone can be targeted. The more aware everyone becomes of this kind of malpractice the less damage will be done, and hopefully we will see far fewer of these operations. Please notify colleagues, hiring managers, internal communications teams and any others who can help to prevent this from happening.

If you aren’t 100% certain, trust your instincts and don’t commit money to anything. Feel free to call us and we’ll look into it too for you, no matter how small your concerns are, we’d rather spend 5 minutes checking an offer than allowing organisations to be tricked out of thousands of pounds.

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The Price of Education

austinwalters — Fri, 08 Jul 2011 09:52:48 +0000

It’s that time again, school holidays approaching, teachers, support staff and students just about ready to arrive at a well deserved break in the education calendar.

The end of the year has it’s implications for advertising too and it’s not all good news we’re sorry to say. In line with circulation levels and web audiences, TES have issued new recruitment advertising rates:

Online

Bronze package now £550
Silver package now £800
Gold package now £1,050

Sponsored Job package now £250
Featured Employer £750 – £1,000

Print

Colour will go from £35 to £38 per column centimetre + cost of online package
Mono will go from £25 to £28 per column centimetre + cost of online package
Composite rates will be £1,100 for the first two vacancies and £300 thereafter

The above will come into effect starting September 1st 2011.

If you need to speak to your account manager about the above, or anything else at all, please call 01908 371177.

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What a Difference a Day Makes. News of the World Shuts Down.

austinwalters — Fri, 08 Jul 2011 09:33:55 +0000

It seems that we should have waited another 24 hours before posting about the News of the World story. Bigger news emerged late in the day yesterday that the 168 year old publication was in fact to be shut down with effect from this Sunday.

The effect that this will have on the current investigations, particularly relating to the newspaper and research archives is coming under close scrutiny already with rumours this morning suggesting that there are possibilities of records being destroyed.

The question is, is this a move made out of remorse, or is it a far more calculating business decision? No doubt the majority of the public and the rest of the media world will have a very strong opinion as to which.

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